
ABOUT
an expert at your side
Find out more about my background and the effective support
I have been providing for several years.
crédit photo: alex azabache
a
marketer career
Graduated from ESCP,
I have international marketing experience acquired in major groups such as Danone, SEB and BRANDT, notably as Brand Director, a support function for the Business Unit and Market teams.
Alongside them, I organised the international launch of several dozen products and brands and juggled all the issues of product development, market maturity, distribution, targeting, consumer journey, media landscape and communication budget.

my
coaching
As a freelance consultant, I assist startups in acceleration on strategic marketing issues: branding, strategic positioning and go-to-market.
I am particularly interested in the Branded Customer Experience, which is the new way to build great brands on the long term by distilling a brand emotion during the customer experience.
I also act as a mentor to the C-Levels to help them gain strength and competence and enable them to get to the basics faster.